May 19 Speaker: Marlo Berliner Topic: Breaking into YA Today and Capturing YA Readers
Have you been wondering about this trending romance subgenre? Wonder no more. Join us at our May monthly meeting where award-winning YA author Marlo Berliner will discuss in our morning and after lunch sessions how to write YA, break into today's market with a high concept YA, what is hot and what is not in YA, and how to build your YA fan base.
Bio: Marlo Berliner is the award-winning author of THE GHOST CHRONICLES, her debut book which was released in November 2015 to critical acclaim. The book won the 2016 NJRW Golden Leaf Award for Best First Book, was named FINALIST in the National Indie Excellence Awards for Young Adult Fiction, received the Literary Classics Seal of Approval, was awarded a B.R.A.G. Medallion, and was named one of the “best indie YA books we have seen in the past year, from both self-publishers and small presses” by IPPY Magazine. Marlo is represented by Eric Ruben of the Ruben Agency and she writes young adult, women’s fiction, and short stories. Her second book, THE GHOST CHRONICLES 2, was released in October 2017.
June 16 Speaker: Carol Van Den Hende Topic: Craft Your Marketing Plans like a Pro!
Marketing doesn’t have to be daunting. In this fun, fast-paced session, Carol will demystify how professional marketers devise marketing plans. As with most business, it starts with setting success objectives. This session will inspire you to think about who you’re trying to reach and how you’ll generate awareness, trial and repeat. Carol will focus on entrepreneurial tactics that don’t rely on big budgets, and share the marketing plans that she drafted for her novel. Bio: Carol is an MBA and marketing, strategy and insights expert with more than 20 years’ experience. She’s enjoyed leading the advertising, promotions, branding and innovation development for multi-million to billion dollar brands. Plus, she works in chocolate (there’s no ‘sweeter’ job!).
She loves sharing her marketing expertise with authors through workshops and writers’ blogs. She’s delivered the keynote address for Women Who Write, and has spoken at Writer’s Digest and NJRW’s annual conferences. Attendees have called her “bright, creative, visionary,” “a presentation powerhouse” and “crowd favorite” with “energy, ideas and opportunities” that are “terrific,” “wonderful,” “engaging,” “meaty, food for thought!”
Carol writes contemporary fiction, has consulted for non-profits and serves on the board of trustees for a special needs school. She, her husband and twins have lived in the US and China, and share a home with their Siberian rescue cat. Connect with Carol at www.facebook.com/carolvandenhende or Twitter @c_vandenhende.
July No meeting - RWA National Conference
August 18 Speaker: Babette James Workshop: Websites
September 15 Speaker: Ryan Zee Topic: Marketing with Chatbox